Green lifestyle can also be fun

Published on

Saturday, May 7, 2011

Written by

Nora Tong [1]

Motivating children to learn and keeping them engaged in the process is no small feat, as Esther Lee, a Sony Hong Kong employee, has gathered from her experience as a corporate volunteer.

"You need to find out what makes them tick, and how to communicate with them so they will stay interested in a topic," says Lee, senior manager of corporate communications at the consumer electronic company. The multinational has a volunteer group called the Rainbow Team.

Lee volunteered with the "Green Kids: Create a Beautiful Planet" programme, an eight-month initiative sponsored by Sony and run by the Tung Wah Group of Hospitals (TWGHs) Yu Mak Yuen Integrated Services Centre, which is is a non-profit group based in Sham Shui Po.

The programme, which ended in March, was designed to improve the environmental awareness of chil