The "aftertaste" of Hong Kong's 2008 tax cut on wine has surfaced - not only has the sales and trade volume of wine boomed in the years since, but consumers have also become more demanding. This has heralded a need for professional salespeople, who take wine seriously.
"Customers are getting more sophisticated. They come in and know what they want," says James Hepple, head of retail for Watson's Wine Cellar. "That's why [staff] training is important. They have to understand what the clients are talking about."
According to Hepple, every frontline salesperson at Watson's Wine receives on-the-job training during the first few months, followed by lessons from the Wine and Spirit Education Trust that give a deeper understanding of wine - such as the world's leading wine-producing regions and wine-tasting theory. The trust was set up and is supported by the global wine industry.
Training in service, sales,