School branding and marketing offer lessons on quality learning and parenting

Published on

Friday, October 7, 2011

Written by

Wong Yat-hei [1]

Given that branding and marketing are crucial in any sector, it is no surprise to see educational institutions working hard to project their desired image. As head of marketing in the planning and marketing division at Yew Chung Education Foundation, Aaron Tang's job is to enhance brand awareness and promote Yew Chung International School (YCIS).

"Passion and enthusiasm are vital qualities for the job. The skill set of a marketing professional is transferable to different industries, meaning that the qualifications required for marketing personnel in the education sector is similar to other fields," Tang says. "One of my duties is to run events that promote the school and its educational p