Smartphones and applications stores have revolutionised the software market. With apps stores, developers of software or games can share their work with everyone. The boom in apps design has given birth to another budding industry, namely, mobile marketing.
Keith Chow, chief operating officer of Hotmob, says the company is one of Hong Kong's first mobile marketing firms to help companies market their apps. "I see the mobile phone as a whole new media and a media that all brands are trying to develop. With so many apps available, there have got to be strategies and campaigns to market them," Chow says.
Mobile marketing is a job for people who embrace new technology and have a knowled