Published on Career Center on ClassifiedPost.com

Five-star shopping demands top talent

In a city with a reputation as a shopper's paradise, the challenge for retail marketers is how to stand out from the crowd. While location and price are critical factors for mass market outlets, when it comes to those seeking to attract the biggest spenders, it's all about exclusivity and prestige.

There are huge rewards to be reaped from serving the wealthiest and most discerning clientele, so it's no surprise that the competition is only becoming more intense among Hong Kong's plushest luxury shopping malls. This is especially so given the ongoing boom in consumer spending.

Driven by surging arrivals of deep-pocketed mainland visitors and a strong domestic economy, retail sales soared by 29.1 per cent year on year in July to HK$32.5 billion, according to the Census and Statistics Department.</