The untapped potential of the mainland's western areas may have been the reason behind Optiled Lighting International's decision to start up its own LED lighting manufacturing venture, and a research and development centre in Dujiangyan, Sichuan province. But the investment has been reinforced by a special opportunity for the company to make a real difference to the region's rebuilding efforts. Sichuan was struck by a devastating earthquake two years ago.
"We are proud of being a Chinese company and wanted to take the extra step forward in finding ways to help contribute towards the Sichuan disaster area and the local community," says Peter Chan, the company's managing director.
"Of course, China is a very strategic market, so there were ample factors, such as the environment, local infrastructure and nature of the geographical area, to consider. "Once all things were taken into account, we