Perfect fit in a niche market
A new recruiter specialising in sales and marketing and recruiting candidates for a number of industry sectors has entered the fray. Elaine Khoo, the director of recruitment services for TalentSEARCH Asia, talks to Andrea Zavadszky.
What was the idea behind setting up this company?
TalentSEARCH was set up to locate high-calibre candidates for multinational companies wanting to launch or expand in markets throughout Asia Pacific.
What are you specialising in?
We specialise in recruiting for sales and marketing positions in banking and finance, legal, the media and fast moving consumer goods.
Why did you choose to such a specific specialise in such a well-defined and narrow field?
My background is in sales and marketing recruitment and the consultants we hired also share this background. This is very important because, when you recruit a sales person for a company, it is more about the clients trusting me, trusting that I know the candidate and can find the right fit.
Did you see a niche in the market?
I see now as a unique time for job seekers in Asia. As the global economy continues to face challenges, many companies across various industries are looking to allocate more resources in Asia, including China, Hong Kong, India, Singapore and Vietnam.
This trend is consistent across industries, including financial services, consumer and luxury products, industrial and manufacturing production, and so on.
As more and more regional headquarters are being set up in this part of the world, job seekers can expect to see an increase in vacancies, especially across functions such as sales and marketing.