According to a survey of executives, local graduates are praised for their creativity and computer skills, but lack general knowledge and loyalty. To understand the expectations that local enterprises have of fresh graduates, City University of Hong Kong (CityU) tapped the Chinese Manufacturers’ Association (CMA) to do a survey on the market needs for fresh university graduates under the 3-3-4 academic reforms.
In September and October last year, the CMA interviewed 326 managers in trading, retailing, marketing and manufacturing, of whom 75 per cent had hired fresh graduates. Most of the respondents said that a majority of graduates lacked soft skills and loyalty to their employers, had poor multi-tasking management skills, were ill-equipped at solving problems, and were prone to jump from job to job. They noted that graduates should have stronger business sense and global vision.