Published on Career Center on ClassifiedPost.com

Teaching capitalism with compassion

The new four-year higher-education structure presents universities with an opportunity to offer students a more flexible and broad-based education. The College of Business at City University (CityU) is cherishing the chance to expand its curriculum, and has developed some courses and majors that are unique to the Greater China region.

"We want to develop business graduates who are not only interested in business, but also know about social values, and have a comprehensive understanding [of society], and perform at their utmost for it," says Dr Dou Wenyu, associate dean at the college and associate professor with the department of marketing.

For example, in marketing, a new course on community relations will provide students with practical knowledge with a marketing dimension, such as strategies to reduce poverty. 

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