In what ways can staff development be implemented effectively?
At Waggener Edstrom, we've always believed certain things to be true - invest in people, build a culture of innovation and focus on clients' needs.
We run the company around our people and understand that they are our only asset. It is crucial to allocate a significant portion of profits to cultivating talent. It is a long-term view and the right thing to do but not always the easiest.
In the intense, dynamic environment of the public relations (PR) industry, it is easy for many agencies to under-invest in people, resulting in higher staff turnover and poor quality of work. It is a simple equation that eventually impacts the business on a larger scale. Lesser profits means less investment in people, and the vicious cycle repeats.
Right now, the PR industry is reaching a crisis point with our talent challenges. If