How CSL helps employees embrace new identity
HOW DO YOU MANAGE YOUR STAFF DURING A REBRANDING?
The telecom industry has always been very sales-driven and revenue is seen as the most important aspect of the business. However, for us, customer service plays an equally important part to the success of a company. We believe that delivering outstanding customer experience will differentiate CSL from other telecom companies.
Notwithstanding our nearly 30 years of history, we are rebranding to position ourselves as a customer-centric mobile services operator. The new brand identity reflects our new vision and will be used to distinguish CSL as the corporate company brand with a unique proposition, from its existing service brands, such as 1010, one2free and New World Mobility. The new identity is also targeted to attract dig