How do you use CSR programmes to boost morale and loyalty?
Most companies talk about the three P's - profit, planet and people. Our corporate vision - the "Good Company Concept" - is very similar: we aim at building a company which balances "strong", "kind" and "interesting". The first means financially strong for our stakeholders through delivering excellent products and services. The second means contributing to local and global communities through environmental conservation, ethics and corporate citizenship. At the same time, we want to be "interesting" as a workplace and a second home for our employees.
Although we are not a listed company, we care deeply about our environment and community. Our CSR initiatives stem from our company concept -