Chris Tang knows how to frame her message, or anyone else’s come to that. Her role as managing director, Asia-Pacific for the Hoffman Agency makes her a leading voice in the field of PR and corporate communications, advising clients on such things as brand positioning, crisis management and public affairs.
Tang began in the hotel sector before setting up her own company in Beijing. She subsequently moved to Sydney in 2000 as business development manager for Text 100 Public Relations, where she trained spokespeople for top international companies and worked on issues relating to mergers, litigation and market entry. She talks to John Cremer.
How did you originally get into the field of corporate communications?
I had planned to be a diplomat or a foreign correspondent for Xinhua, but changed my mind when I was studying a postgraduate