
For one thing, the book devotes 112 pages to the authors' main ideas, while 114 pages are packed with technical information, notes, references and hard data. There's also the gimmicky aspect of a linked online feature, complete with a packet insert that contains a password to a Gallup testing website.
The Gallup connection is no surprise, as both authors work for the global polling company. Tom Rath is the author of best-selling