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How can I re-focus my career path and move forward?

Published on
Sunday, 14 March 2010 22:56
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Dear Career Doctor,

I am a BBA (Marketing) graduate from a local university. I have about 5 years work experience gained from PR, ad agencies and in-house marketing in education institution.

I started off as account coordinator with a PR agency and worked for almost 1 yr. With a strong passion in marketing communications and wanted to gain more exposures, I then switched to a 4As advertising agency as account executive to serve an renowned airline client.

Just when I was about to promote from senior account executive to account manager by end of 2008, there was an accident in my family. My father left and our whole family was in great pain, my mom was so frustrated that she even suffered from psychosis.  Though I liked my agency job very much, I cannot but forced to look for a new job with better pay (agency-job is normally below ind. average) and more decent working hours to take care of my family.

Two months later I landed an post from a government subsidised tertiary education institution, working as Marketing Officer, until now.

With my family situation turning more stable now, I really want to move back to the commercial field to chase my dream (develop in Brand or Product Management in consumer market, eventually reach the post of Brand or Marketing Manager).

Q1: Would HR be convinced I have a goal and passion in consumer marketing with agency and then education background?

Q2: I am currently doing a postgraduate marketing diploma in HKU SPACE/CIM, hoping to fill the gap in my work experience.I did study a lot about product management, but without actual work experience. Would it be realistic to apply for product marketing or should I stick with marketing communications, like ads and events?

Q3: I feel my post in education field is a great hurdle for applying for marketing jobs in commercial field (got not much responses compared to previous job search). Should I quit and switch to a transitional job first(generic marketing post) and then hop to a desired position, or should I keep trying to apply for product marketing (slow progress)?

Thank you very much!

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