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Passion is key to profession
Published on Friday, 25 Jun 2010

Executives and trainees have a chance to join Nielsen, one of the world's leading providers of consumer insights. It is hiring research managers and younger staff for its graduate induction programme.

"We are looking for people to enhance our business growth, while also aiming to train and develop future leaders for this market," says Oliver Rust, managing director of Nielsen Hong Kong. Candidates should be energetic and show passion for the market research industry. They need to be innovative, open to change, and be ready for the challenges in a fast-growing and dynamic profession. It helps to be outgoing and enthusiastic about working in teams.

The main responsibility for recruits to the client-service team will be to expand the customer base and meet business targets. It will be necessary to provide clients with strategic market insights and a better understanding of their target consumers.

Graduates joining the induction programme will have an opportunity to learn about research methodologies, before focusing on the company's own products and priorities.

"We believe that talent is the central element for success," Rust says. "Therefore, we will continue to invest in development to help people grow professionally." Each employee has a specially designed programme, based on their training needs.

"Market research is very demanding," Rust says. "But if applicants are passionate, they will enjoy working with Nielsen."