Henley Business School is looking to expand its offerings worldwide and is keen to tap into the mainland market, the world's fastest-growing economy.
The school has been collaborating on joint research with the China Executive Leadership Academy Pudong (Celap), a Shanghai-based national institution funded by the government to provide training for senior government leaders and business executives, and the Sun Yat-sen University in Guangzhou.
Recently concluded research work with Celap examined how leadership and reputation were managed during the Sichuan earthquake.
The joint case study will be used in Henley's MBA classrooms around the world.
The Henley MBA is delivered in 12 locations - from Hong Kong to Helsinki, and from Johannesburg to Auckland. At any given time, there are about 3,000 students studying for a Henley MBA worldwide.
"Giving students that macroglobal view is a given," says Neil Logan, director of international business at Henley Business School, noting that in its most recent intake in Hong Kong, there 10 nationalities were represented in a class size of 25.
To diversify its offerings, the school will next year launch themed MBAs on its British campus, with a plan to roll these out in Asia by 2012.
The themed MBAs are designed for experienced, practising managers who are looking for a renowned general management MBA with a focus on three industries: corporate finance, construction management and real estate.
The specialised programmes will be delivered via collaborations with well-respected schools at Henley's headquarters at the University of Reading.
These are the International Capital Markets Association Centre, the school of real estate and planning and the school of construction management.
Students of the themed MBAs will follow the core curriculum, while periodically studying modules tailored to their subject themes.