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Written by Wong Yat-hei on Sat, 08 Mar 2014
Nancy Suen Sze-hang, a student at Hang Seng Management College, hopes to widen her horizons through the Shadow a CEO Programme, writes Wong Yat-hei.
Written by Bhavna Sakhrani on Sat, 07 Dec 2013
Anne Godfrey’s leadership skills and direct manner are shaking marketing in Hong Kong, writes Bhavna Sakhrani.
Written by Contributor on Sat, 23 Nov 2013
Digital marketing is changing the marketing mix and the way marketers communicate with their target markets, writes Marc Burrage.
Written by Contributor on Sat, 26 Oct 2013
As news of Twitter’s proposed IPO filters through investment markets, it should serve as a timely reminder for companies that social media platforms...
Written by Hilda Poon on Sat, 26 Oct 2013
With the rise of "big data" and various analytics technologies, marketers can now design campaigns that target new customers and consumer...
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