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Use the elements to fire up ad men
Jin Peh
update on Saturday, January 29, 2011

You may have noticed that successful advertising professionals tend to wear attention-grabbing colours such as red, orange, purple and pink. Is there an explanation for this in terms of fung shui?

Advertising is a field that seeks to catch the eye by generating bright and spectacular products and images. Since appearance and attention are qualities associated with the fire element - one of the five natural elements in Chinese astrology - individuals whose birth chart features fire as the dominant element flow, or the useful element would be drawn to advertising and the colours that represent the fire element.

Astrological birth charts provide an indication of the ruling elements in your life. Determining the predominant element flow or useful element requires spending time on researching and understanding the subject, as opposed to flipping open a book or browsing a website to find a straightforward answer.

Thus, it is best to leave it to the professionals.

In "Flying Stars" fung shui, the fire element is represented by the star 9, also a prosperity star from now until the end of 2044. For this year, the fire star (or star 9) is located in the northwest, so you can stimulate this area by placing objects that represent fire, such as red soft furnishings or ornaments. You may also use candles, but take precautions to prevent fire hazards.

If the front entrance of your advertising office is located in the northwest this year, then you will have higher chances of gaining more accounts.

There is also your office's fixed 9 fire star (as opposed to the above mentioned annual fire star) that is responsible for generating income. But this is best left to a professional, who will use a compass to measure the sitting and facing directions of your office to draw up a flying star chart that details the distribution of energy within your premises.

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