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Written by Chiu Po-sze
on Sat, 22 Sep 2012
Almost every industry needs marketing and public relations (PR) professionals, and both are always in great demand as Hong Kong plays a vital role in...
Written by Christine Sim
on Fri, 04 May 2012
Last week, we examined some of the factors that go into building up a recognisable personal ...
Written by Christine Sim
on Fri, 20 Apr 2012
A brand is a tool used in the business world to describe all the information or perceptions connected with a product ...
Written by Ginn Fung
on Sat, 07 Apr 2012
Branding, an intangible yet powerful marketing weapon for corporates and even individuals to stand out from the crowd, is always the expertise of ...
Written by Ginn Fung
on Sat, 07 Apr 2012
Branding, an intangible yet powerful marketing weapon for corporates and even individuals to stand out from the crowd, is always the expertise of ...
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