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Written by Christine Sim
on Fri, 20 Apr 2012
A brand is a tool used in the business world to describe all the information or perceptions connected with a product ...
Written by Ginn Fung
on Sat, 07 Apr 2012
Branding, an intangible yet powerful marketing weapon for corporates and even individuals to stand out from the crowd, is always the expertise of ...
Written by Ginn Fung
on Sat, 07 Apr 2012
Branding, an intangible yet powerful marketing weapon for corporates and even individuals to stand out from the crowd, is always the expertise of ...
Written by Wong Yat-hei
on Fri, 10 Feb 2012
Soh Szu-wei is usually the most feared and detested person in a meeting room, being the man who is brought in by the board of directors to reform an...
Written by Wong Yat-hei
on Fri, 07 Oct 2011
Given that branding and marketing are crucial in any sector, it is no surprise to see educational institutions working hard to project their ...
Written by John Brennan
on Sat, 03 Sep 2011
It's hard to imagine life in Hong Kong without the conspicuous presence of luxury brands in the city's shop windows, advertising hoardings...
Written by Contributor
on Fri, 24 Jun 2011
Recruitment in the retail and luxury sector remained strong for the first half of the year, with roles in brand ...
Written by Wong Yat-hei
on Sat, 12 Mar 2011
Learn about the latest luxury brand management and consumer buying trends with a...
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